A website that guides students to the right booking and that the teacher edits himself

The problem

Héctor teaches Spanish online to students all over the world, and also publishes a weekly podcast and a newsletter. He had a very basic WordPress site that reflected none of it.

The most expensive problem was booking. He offers group lessons, several types and lengths of one-to-one lessons, and packages. The website didn’t explain the options well, so students got confused when booking and ended up emailing him to ask. On top of that, the site had no SEO foundation at all: anyone searching Google for a Spanish teacher never found it.

What I did

A custom website, in English because his audience is international, with a modern design built so a student understands in seconds which lesson suits them.

• Guided booking in three steps. The student picks the type of lesson, then the length, and lands directly on the matching appointment in the booking system. No codes, no confusing categories, no emailing to ask.
• Podcast and newsletter built in. Episodes are imported automatically from the podcast feed, and each one has its own page with a player and links to Spotify and Apple. The newsletter is one click away. Everything Héctor publishes elsewhere now sends traffic to his own site, not the other way round.
• An admin panel made for him. Not a generic content manager with a hundred options, but one screen for each thing he changes: lesson types with price and booking link, episodes, testimonials, copy. The panel edits content, not design, so nothing can end up misaligned.
• Technical SEO foundation. Every page with its own title and description, clean structure, fast loading and legal pages in order.

The result

Students reach the right booking without help. Héctor changes prices, lessons and copy whenever he wants, without messaging anyone. And his podcast, newsletter and lessons finally live in one place that is his: domain, hosting and content.